Jay Z, Justin Timberlake Premiere Music Video For ‘holy Grail’

From Mouseketeer to megastar: The rise of Justin Timberlake

By Rachel Maresca / NEW YORK DAILY NEWS Friday, August 30, 2013, 10:59 AM Jay Z in the video for Holy Grail, which premiered Thursday. Jay Z and Justin Timberlake made social media history. The mega-music star’s video for their hit track “Holy Grail” premiered on Facebook Thursday marking it the first time a clip from major artists debuted strictly on the site. Roc-A-Fella Records Justin Timberlake stars in the video for his collaboration track off Jay’s album “Magna Carta Holy Grail.’ In the premiere, where Timberlake and Jay can be seen getting in touch with their artsy side in a dark mansion, streamed through Facebook’s proprietary video player with a 24-hour exclusivity before YouTube or any other video provider before noon on Friday. “What we’re doing with Jay Z today is really exciting and we think emblematic of the evolution fo music and how musicians can connect with their fans,” Nick Grudin, head of content partnerships for Facebook said in a statement. RELATED: JUSTIN TIMBERLAKE PERFORMS ONE-SONG SHOW IN HOBOKEN, N.J. Roc-A-Fella Records “What we’re doing with Jay Z today is really exciting and we think emblematic of the evolution fo music and how musicians can connect with their fans,” Nick Grudin, head of content partnerships for Facebook, said about the video’s premiere. “And we think that is particularly evident in Jay Z’s approach here, which will really allow him to go direct to a massive and instant global audience. It’s something that only Facebook I think can really deliver in this way, given the scale of the audiences musicians have and the global nature of those audiences and the social dynamics of what happens when they engage on Facebook.” Timberlake, 32, and the 43-year-old rapper combined have over 42 million Facebook fans making their social media reach of the video for the very popular ballad off Jay’s album, “Magna Carta Holy Grail,” quite remarkable. Roc-A-Fella Records Timberlake seen walking around a mansion in the video for Jay Z’s Holy Grail However, the choice of where to debut it comes as a bit of a shock as Timberlake recently took ownership in MySpace, which is a Facebook direct competitor. With some help from the Suit & Tie singer, the website has come back to life to increase a musical presence.

“I will not be the type of artist that puts out 10 to 15 albums,” Timberlake recently told “Rolling Stone.” “That’s just not who I am. They’re really special to me. I write music all the time, but until you really feel that desperate need to shout from the rooftops and express yourself in that way, I just kind of keep it to myself. I enjoy making music so much that if it doesn’t come out, that’s OK.” Once Timberlake decided that “The 20/20 Experience” was worth sharing with the world, he and close friend and producer Timbaland agreed, he told “Rolling Stone,” to make music “without all the hoopla of, like expectations. Let’s just make something that feels genuine … and … for me, it’s the best stuff I’ve ever done.” Timberlake from Tennessee Gospel is in his soul; Elvis is the King. Justin Timberlake is a kid from Memphis, after all. Home was actually north of the big city: Millington, Tennessee. The grandson of a preacher and son of a choir director never passed up a chance to perform. Early videos of young Justin singing in church and in local shows reveal a boy who idolized Presley, and was himself becoming the performer with the something-special swagger. Bob Westbrook, who gave 8-year-old Justin his first real singing lessons, told CNN Timberlake’s X factor comes from “his mannerism and his charisma, his hair, that whole bit, his natural stage feel.” “People in the music industry always talk about this thing or that thing, but he definitely always had that thing.