Mccann Eastern Europe Named ‘agency Network Of The Year’

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Europe’s Strategic Future: Implications of the Eurozone Crisis

The European Union will also continue its endeavors to act as a monitor and judge of good conduct by countries in Eurasia, Africa, and Latin America. It will still be lecturing others on human rights and democratic development, irrespective of the situation within the Union itself, but it is likely to have less impact on the decision-making of countries that may emerge as new power centers for these respective regions. In the area of global political issues, the European Union is likely to be a secondary force to the United States, China, possibly India, and regional unions around powers such as Brazil or Russia. What the European Union can and is likely to focus on is the role of a trusted broker and a factor of balance in future geopolitical tensions and confrontations between major powers. This could entail a greater focus by the European Union on the strictures and enforceability of international law, and a greater focus on diplomatic processes that do not rely on internal EU resources. To maintain its geopolitical positioning, the European Union would be increasingly reliant on multilateral approaches and mechanismsthrough existing institutional channels, and potentially new roles for frameworks such as the Group of 20. For example, in order to carry sufficient geopolitical weight, the European Union would do well to maintain the interest of players like Turkey in ongoing engagement and closer ties with the Union. Turkey has already established its intent to conduct itself as a regional power center in the Middle East, and is assuming leadership in a much more efficient and effective manner than the European Union on a number of issues of global significance. Losing the interest of Turkey to be a part of the European Union would reduce the sway that the European Union currently has and may potentially wield in the future. Second, the European Union will continue to endeavor to develop its hard power capacities. The EU Defense Partnership is still on the agenda, despite a number of hurdles of practical and political nature.