And even if they don’t buy the song, YouTube and the record company share in the revenue from ads that accompany the video. The idea for the collaboration was hatched at a dinner last March attended by executives of Warner Music and YouTube, a unit of Google Inc., who were attending the South by Southwest music and media conference in Austin, Texas. Warner Music executives were looking for ways to reach consumers known as Generation C a term Google uses to describe people ages 18 to 34 who watch online video, visit social networks and blogs and use tablets and smartphones. ON LOCATION: Where the cameras roll “We were trying to figure out this new concept of how to reach Generation C, how we connect with fans on a much deeper level,” said Jeremy M. Holley, Warner Music Nashville’s senior vice president of consumer marketing. Working in partnership with YouTube, Warner Music embarked on a rare musical joint venture between its recording artists and the musicians who have cultivated their fan bases on the site. Warner contacted seven YouTube creators whose musical styles were compatible with those of Warner Music Nashville/Atlantic Records singer-songwriter Hayes and Atlantic Records artist Mraz. It invited Tyler Ward, Kina Grannis, Peter Hollens and other YouTube notables to record cover versions of “Everybody’s Got Somebody but Me,” which were incorporated into the original song to produce a new track. The resulting musical collaboration served as the sound track for a music video, “The Hunter Hayes YouTube Orchestra featuring Jason Mraz,” which debuts exclusively on YouTube, before the anticipated release of the official music video this month. “When it makes sense and when there’s a natural connection, we try to bring these collaborations together,” said Ali Rivera, YouTube’s West Coast head of artist label relations. “This is the first time we’ve created an entire music video, using more established musicians and the YouTube creators.” PHOTOS: Hollywood Backlot moments Warner even relocated the official music video shoot to Los Angeles from Nashville so Hayes and Mraz could accommodate the project, which is directed by filmmaker and YouTube music producer Kurt Hugo Schneider. Warner Music executives hope the musical mash-up, together with individual music videos that have already been released by the YouTube collaborators, will introduce the song to a generation of fans who rely on YouTube personalities as tastemakers.
How YouTube and music companies reach Generation C
By Associated Press, Magpie and the Dandelion, The Avett Brothers (American) The evolving definition of folk music currently carries a little bit of rock, a little bit of reverb and a few other nontraditional flavors thrown in the stew. Its all being well received and The Avett Brothers new album Magpie and the Dandelion should be no exception. Looking for things to do? Select one or more criteria to search Kid-friendly Get ideas Songs like Open Ended Life and Skin and Bones present a folk version of rocks wall-of-sound approach. Instead of a nuanced give and take between banjo and guitar and drums, we get them all at once, side by side, vying for attention. With proper mixing it works on these hardened-heart love songs. Things work up to a glorious crescendo on several tracks, going from simmer to boil on Another is Waiting. Though its worth noting that the sizzle on Magpie is mostly thanks to strong instrumentals. The group lacks a strong lead vocalist. Both Scott and Seth Avett can sing, but not convincingly enough to mesmerize the listener because of it. All in all, this is pleasant listening and the songs stick in the head. The North Carolina trio is a tight band eight albums into their career, and the folk renaissance has ushered in a new and deserving appreciation for their lilting nu-folk.
Rdio is the best streaming music service
Occasionally I can snag some small piece of understanding. I have been known, in the wee hours of the night when Bob Seger’s Night Movescomes on the bar jukebox, to sway back and forth in some ritualized, primitive motion. Im also no stranger to mosh pits, having grown up in New Jersey during its fertile pop-punk and hardcore years. But on the whole, dance is lost on me. Or was. Until I played Soundodger+. Whats the frequency, Kenneth? Soundodger+ is built on a simple premise: you play as a circle, trapped inside an arena. Other objects shoot from the arenas wallstriangles, cubes, larger circles. Colliding with these objects is bad. See that white dot in the center?
Soundodger+ Review: A much different—much better—way to play your music
But unless you’re a serious music nerd, Rdio is the most usable option. For vast amount of music fans, Rdio has the best design and functionality, making it CNNMoney’s Best In Tech for the streaming music category. If you’ve never used a streaming music subscription service like Rdio or Spotify , understand that it’s not Pandora ( P ). You don’t pick a song or artist and then let the service build a randomly-generated playlist for you. Instead, for $10 a month, you have unfettered access to an online jukebox with tens of millions of songs. What really separates Rdio from the competition is its social backbone. You can follow friends, strangers, musicians, businesses, etc. and get a sense of what they’re listening to. Rdio will also recommend songs and artists for you to check out based on your friends’ interests. That may not seem like a big deal, but when you’re not quite sure what to listen to, this feature is one of the best in helping you figure it out. Another standout Rdio feature is the ability to build an online library full of “your” tracks. With rival services, having your favorite music in front of you means scrolling through hundreds of playlists in the sidebar of the app. It’s less than ideal.